Barbara Iyayi

Chief Growth Officer & Managing Director for Africa
Element, Inc. United States of America

Barbara Iyayi is a growth investor and entrepreneur with over 13 years’ experience in financial services, spanning private equity, investment banking, venture capital and technology. She is passionate about building and investing in high growth tech-enabled platforms that transform industries and drive economic growth. 

She is currently the Chief Growth Officer and Managing Director, Africa for Element, Inc. Element is a pioneer of mobile deep learning and deploys AI-powered mobile biometrics software to scale and secure digital platforms. Element’s end-to-end solutions are being used globally to identify large populations and drive financial services, digital payments, and healthcare coverage and services, amongst others. 

Barbara also serves in an advisory board and investor capacity within the venture capital and tech ecosystem in Africa. Previously, she was part of the founding team of Atlas Mara, a LSE listed financial services holding company co-founded by Bob Diamond, ex-CEO of Barclays Bank, where she led investments into banks and entry into 7 countries in Africa.