Adia Sowho, is the Managing Director of Nigerian-based fintech start-up, Mines. She was formerly Director of Digital Business at Etisalat Nigeria. She started her career as an engineer with a mobile telecom operator in the US. After obtaining an MBA from the Kellogg School of Management and a stint at Deloitte Consulting, she returned home to Nigeria.
She is an emerging markets business leader that has developed new and still thriving organizational structures occupied by high-performance teams. She led business transformation across multiple units
and developed high performing, cross-functional, strategy deployment and change management teams without formal authority over them.
Adia was also the Vice Chair of the EMEA Board at MEF (Mobile Ecosystem Forum) and active on their Africa Steering Committee where she brought her experience and passion for the region to facilitate opportunities for mobile VAS providers across a complex continent.